8586 Potter Park Dr. Sarasota, FL 34238 info@crimsonstrategy.com

Sales Training

Communicate To Increase Sales

Sales, very simply, is satisfying the perceived needs of a person with a product or service that you provide.  You have a great product or service, you spend money on advertising, you read books, watch videos and even attend a couple of sales courses.  So why is your company continually chasing the “sale?”  There are many reasons that people are not able to sell, even though they are more than capable of doing so.  Some of these reasons include:

  • • The employee doesn’t like to sell
    • The employee doesn’t believe in the product or service
    • The employee pushes their agenda and not the clients
    • The customer doesn’t understand the value
    • The employee and customer don’t speak the same language (figuratively)
    • Previous sales were short sighted and did not create a lasting relationship

Our system provides the tools and techniques that will significantly increase your sales and create company advocates.  Why is this so important?  Advocates will promote and sell your company to people who trust them.   In a sense, they are working as your salespeople resulting in new customers already being in buying mode when they contact your company.  This makes the sales process very easy, effective and it saves significant amounts of money that would normally have to be spent on marketing and advertising.  These easy sales will give your salespeople more confidence and confidence sells.

Sales Solutions For Success

Successful sales organizations are built on core disciplines which include hiring the right people, developing a sales methodology, and growing sales managers. Our team will provide the tools, knowledge, and support to maximize sales performance. Sales Managers are critical for achieving consistent, long-term sales goals. Our sales training workshops will help provide the skills needed to increase day to day performance.